We simplify circularity for fashion brands

Cloov helps your brand to seamlessly integrate resale, rental and repair into your core business.

Trusted by
Why

Circular offerings for a competitive advantage

Cloov stand where circularity drives growth. With our solutions, fashion brands unlock new revenue, strengthen customer loyalty, and reach new audiences effortlessly.

Grow revenue

Circular business models are projected to account for 23% of the global fashion market by 2030 with a total value of €640bn

Attract customers

80% of re-commerce shoppers are Gen-Z and Millennials as they are looking for affordable and sustainable purchasing options

Foster loyalty

Customers engaging with rental, resale, or repair options have a higher lifetime value, with a strong tendency to reinvest in your brand

Boost sustainability

Extending the lifecycle of a garment by one year can save up to 3.1 kg of CO2 /item, contributing significantly to reducing your carbon footprint

What

Modular re-commerce solutions to enable Repair, Rental and Resale

Whether you're looking to expand your customer base or launch a sustainable initiative, Cloov's solutions can help you build and scale your platform

Resale

Turn pre-owned items into profit while promoting a more sustainable fashion model

Source inventory through brand supply, take-back programs, and peer-to-peer channels

Monetize pre-owned value while reaching new clients

Streamline authentication, reconditioning, and fulfillment with integrated reverse logistics partners

Optimize sell-through with smart pricing

Gain data-driven insights to track product trends

Rental

Maximize product lifecycle and reach new customers with a frictionless rental service

Offer flexible rental options including memberships, one-off rentals, or a combination of both

Boost margins by turning slow-moving stock into profit

Rely on our Order Management System, ensuring seamless processing dispatching and returns

Leverage on our qualified reverse logistics experts for cleaning and reconditioning

Promote circular consumption and reduct your impact

Repair

Enhance your after-sales experience: offer effortless and profitable Care & Repair services

Activate repair services effortlessly without technical development or operational complexity

Rely on our collaborative software for orders management, pricing definition and customer support

Reply on our trusted repair network to quality service

Track your items' journey for smarter decisions

Strengthen customer loyalty by offering post-purchase care and maintenance services

How

Tech features of our solutions

Technological flexibility to support you in every step of the journey

Customizable front-end

Fully customizable interfaces designed to match your brand’s unique identity

Advanced analytics

Comprehensive data insights to support and optimize your strategy at every stage

Smart pricing

Our algorithm-driven pricing ensures market-aligned rates for optimal sales and profitability

Automated dispatching

Optimized workflows to ensure prompt, accurate deliveries without manual intervention

Reverse logistic network

A network of top-tier partners seamlessly integrated into our software

Universal integration

Effortless integration with any platform, ensuring compatibility  across systems

Our results speak for themselves

We support brands at every step, from developing a solid business case to ensuring smooth implementation and offering continuous guidance for lasting growth, helping them build a profitable circular business with expert insights and strategies.

50
%

Higher engagement rate

80
%

GenZ and Millennials clients

<
2

Months for go-live time

Clients

Our partners

Partnering with Cloov means gaining access to innovative, scalable solutions that enhance customer engagement, optimize operational efficiency, and drive sustainable growth

"The partnership with Cloov is a strategic opportunity to expand the brand, strengthen its positioning, and reach new customers interested in rentals and conscious shopping"

Francesca Rosso
Online Store Manager, Atelier Emé

"With this project, we aim to serve our customers even better by offering them an increasingly rich yet sustainable wardrobe. At the same time, we want to create an additional entry point to our brand for women who have yet to discover us."

Luca Antonini
Brand Director, Rinascimento
Blog

Insights & updates

Get in touch with us to try a demo

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